This information guide details the features and specifications of Studebaker’s 1964 Daytona model range, including sedan, wagon, hardtop and convertible. The 1964 Daytona was introduced on 26 September 1963 and shared the Brooks Stevens redesign with the Challenger, Commander and Cruiser models.

Vehicles built in late 1963 were manufactured in the South Bend plant in Indiana, USA. However, financial problems saw a decision to close that plant in early December 1963 after 112 of operation. The last car to come down the South bend production line was a Bordeaux Red R1 Daytona Hardtop. All Studebaker production thereafter moved to the Hamilton plant in Ontario, Canada. Studebaker’s built after 1 January 1964 are often spoken of as “second series” 1964 models, as a result of certain production changes after the Canadian move.

Studebaker went on to continue the Daytona Range for two more years prior to shuttering its automotive division in 1966. Classic Register has put together two further guides for the 1965 and 1966 Daytona Sports Sedan cars (please see the links to those guides below the quick links.

The information on this page has been mostly extracted from literature, online sources or submitted to us directly by enthusiasts. Each source has been acknowledged in the final section of this guide. Particular acknowledgement goes to the Studebaker Drivers Club forum, and the February 1993 issue of the Studebaker Drivers Club “Turning Wheels” magazine, prepared by Fred K. Fox. That article has made our job much easier that it would have otherwise been.

Model USA Canada Total Price new
V8 Hardtop 1,757 1 657 2,414 $2,443 3
V8 Convertible 416 2 231 647 $2,797 4
V8 Sedan 3,257 2,133 5,390 $2,445
V8 Wagon 1,075 468 1,543 $2,835
6-cyl Convertible 0 55 55 $2,662
6-cyl Sedan 43 993 1,036 $2,310
6-cyl Wagon 0 116 116 $2,700
Total 6,548 4,653 11,201  

1 = (23 exported),2 = (6 exported),3 = (2 exported), 4 = (7 exported)

For “R” powered car production numbers, see section [####] of this guide.

September 1963 – August 1964


Exterior features: 1964 Studebaker Daytona
  • Daytona body styles included hardtop, convertible, wagon and sedan.
  • 1964 cars were not offered with two-tone paint. The convertible cars were available with either black or white canvas tops.
  • “Daytona” cursive badges applied on front fenders.
  • A Standard “S” hood ornament with “Studebaker” text in the base was fitted (also applied to Challenger, Commander and Cruiser models)
  • Sedans, hardtops and convertibles had “STUDEBAKER” lettering across the trunk lid. This was otherwise only applied to the Cruiser model.
  • “STUDEBAKER” lettering on the Wagonaire was part of a broad metal moulding strip between the tail lights on the tailgate. Cursive “Wagonaire” script was applied on the rear lower right tailgate panel.
  • The Daytona side moulding strip was the same as the Cruiser. However, the colour pattern applied differed. The Daytona had a wide black stripe down the centre of the moulding, whilst the Cruiser had two thin black stripes on the outer edges.
  • V8 Daytona models had checkered flag (V8) badges on the C-pillars.
  • With the exception of Avanti powered cars, all V8 models had an “8” parallelogram emblem on the front fenders behind the wheel arch.
  • “Jet Thrust” Avanti powered cars had an oval emblem in the same position as the parallelogram emblem. These emblems had a small circled “S” badge in the centre, an “R” to the left, and 1, 2, 3 or 4 to the right (depending on the engine option applied). Outside of the circle (but still within the oval badge) the word “Avanti” appears on the left, or “Supercharged” (for R2 and R3 models) or “Powered” (for R1 or R4 models). Models with the complete super performance package also had a round emblem on the front grille. That round emblem was essentially an enlarged version of the side fender emblems.
  • The sedan and Wagon shared a wheelbase of 113 inches.
  • The hardtop and convertible shared a wheelbase of 109 inches.
  • Rear fender stone shields were optional on the Daytona (but not available on Wagonaire).
  • Front and rear bumper over-riders were optional.
  • Tinted windows were optional. All windows could be tinted, or just the front windscreen.
  • A tailgate step was optional on the Wagonaire.
  • Twin tail pipes were optional on V8 cars. The original tail pipes on these cars raise up a bit before turning down just short of the rear bumper. Many cars have had aftermarket systems installed.
  • Rear view mirrors were optional (depending on state regulation). Many owners fitted aftermarket mirrors, but the factory option fitted was a round Strato-line mirror.
  • Optional lockable fuel cap was available.
  • All Daytonas were fitted with 15 inch x 4.5 inch wheels painted white. Forum discussion suggests South Bend cars had their wheels painted “Tusk Ivory”, being a beige / off-white colour. This has less yellow than the Irmine White applied to 1963 and earlier vehicles. The Canadian built cars had a brighter white very close to the Ford Wimbledon White (PPG 8378). Discussion among restorers also suggests that Studebaker only painted the face of the rims (the rear / inside was left in grey from the factory).
  • Full width stainless steel hubcaps with “S” badge in the centre and black accents were fitted to all Daytonas unless optioned otherwise.
  • Most wheels fitted to the 1964 Daytona were Kelsey Hayes, “double hump” wheels – going by that name due to having a second ridge/ring just outside of the hubcap support bumps. These wheels provided additional clearance to allow for the disc brakes (more clearance between the Crossover Brake line and back of the wheel hub). These wheels were fitted to all 1964 Lark type cars whether or not fitted with discs. Part numbers for this wheel are supposedly 1563413 (South Bend and late 1964 Canadian cars) and 1548804 (early 1964 Canadian cars). However, it is suggested that there were a few South Bend cars fitted with Budd disc brake wheels (as fitted to the later 65/66 Daytona vehicles).
  • Standard tyres were a black wall 2-ply (with a 4-ply rating). Extra cost Nylon 4-ply tyres were optional. All tyres were tubeless. White walls could be ordered at extra cost. Wagonaires ordered with a third row seat came with no spare and all captive air tyres.
    • Tyres: 6.5” x 15” on Daytona hardtop and sedan. These models could be ordered at extra cost with 2 or 4-ply 6.7 x 15 tyres.
    • Tyres: 6.7” x 15” standard on Daytona convertible and wagonaire.
Paint colours: 1964 Studebaker Daytona

The Studebaker Daytona range was available in 10 colours from the factory. The paint colour applied to a vehicle was originally noted on a sticker placed on the under-side of the glovebox lid. Most of those original stickers have of course fallen off over time, and the vehicle’s production order may be necessary to confirm the factory paint colour.

Paint colours applied to the 1964 range were known as “Sapphire Luster” exterior finishes. The following colours and codes were available on the Daytona range, with examples of each provided in the gallery:

Paint colour Paint code
Midnight Black P6410
Astra White P6411
Laguna Blue Metallic P6412
Strato Blue Metallic P6413
Horizon Green Metallic P6414
Jet Green Metallic P6415
Moonlight Silver Metallic P6416
Golden Sand Metallic P6417
Bordeaux Red P6418
Bermuda Brown Metallic P6419

 

Interior features: 1964 Studebaker Daytona
  • Front seat configurations included full bench seat, split bench seat or separate bucket seats.
  • Reclining bucket seats were available on all models prior to 1 January 1964, at extra cost.
  • Non-reclining bucket seats were available on all models prior to 1 January 1964. Thereafter, they were only available on the hardtop and convertible as an option.
  • If bucket seats were optioned, they came with a small centre storage console.
  • A bench seat was available on all models up to 1 January 1964. Thereafter, it was only available on the sedan and Wagonaire.
  • Split bench seats were available on all 1964 Daytonas, and were fitted as standard to the Daytona hardtop and convertible.
  • The 1964 instrument panel was slightly revised from 1963, with the speedometer in the centre, and optional clock on the right. On “R” powered cars, a tachometer replaced the clock.
  • A beauty vanity in the glovebox was standard on the Daytona model.
  • Daytonas built in South Bend, Indiana were fitted with a two tone steering wheel. The two tone wheel was white with the car’s optioned trim colour applied to the middle section and horizontal spokes. Colours included blue, brown, green, red or black, to match the vehicle’s respective trim. This type of wheel was fitted to the Cruiser and Daytona models as standard, but was optional on the Challenger and Commander models.
  • All models built in Canada after 1 January 1964 were fitted with an all-white steering wheel.
  • Air-conditioning (an under dash unit) was optional. However, it was not available on R2 and R3 powered cars.
Trim colours/materials: 1964 Studebaker Daytona

Daytona convertibles and Wagonaires were only available with full vinyl trim, whilst sedans and hardtops came standard with cloth trim (but could be optioned with vinyl).

The below tables contain the trim codes available on the 1964 Daytona. The relevant codes are specified at item 14 on a vehicle's production order. The code shown next to item 14 will be 3-digits, followed by a two or three letter code.

The first three digits of the code confirm the vehicle's model, colour and the body type, as outlined in Table 1 below.

TABLE 1: Model, colour and body type:

Digit 1 Meaning
8 Daytona and Cruiser Cloth
9 Daytona and Cruiser Vinyl
Digit 2 Meaning
1 Black
2 Blue
3 Green
4 Brown
5 Red
Digit 3 Meaning
1 4-door sedan
8 Convertible
7 Wagonaire
9 Hardtop

 

Tables 2 and 3 provide the specific trim codes that follow the 3-digit code next to item 14 on the vehicle's production order.

TABLE 2: 1964 Studebaker Daytona cloth trim option codes:

Trim type Trim code
Blue broadcloth USA: BB (Canada: BLB)
Green broadcloth GB (not available after 1/1/1964)
Brown broadcloth BRB
Red broadcloth RB (not available after 1/1/1964)

 

TABLE 3: 1964 Studebaker Datyona vinyl trim option codes:

Trim type Trim code
Blue vinyl BV
Green vinyl GV
Brown vinyl BRV
Red vinyl RV 
Black vinyl BKV (not available after 1/1/1964)

 

Please refer to the images for an example of the trim code as it appears on a vehicle's production order,

Standard engines: 1964 Studebaker Daytona

Coming soon.

Jet Thrust engines: 1964 Studebaker Daytona

Coming soon.

Options: 1964 Studebaker Daytona

Coming soon.

Serial and body numbers: 1964 Studebaker Daytona

Coming soon

Engine number: 1964 Studebaker Daytona

Coming soon

References: 1964 Studebaker Daytona

Studebaker Daytona badge Avanti R1: https://commons.wikimedia.org/wiki/File:1964_Studebaker_Daytona_R1_Convertible_(27802583750).jpg